Use this framework to:
Grab executive attention early in deals, with a sharp storyline on why change.
What ‘good’ looks like:
- The Situation summary gains agreement on the specific facts of what’s changing.
- The Complication outlines why the buying team can’t let it go unaddressed.
- The Recommendation rules out other options, in favor of one approach.
Go from DIY, to done-with-you AI
Use our AI and have Fluint write this framework for you.
Draft with one click
Fluint’s AI writes content using your buyer’s own words so your have a message that sells inside of every deal.
Fill gaps using closed-won data
Fluint compares your deal to “what good looks like,” from closed-won data, then writes you discovery questions.
Give your champion a message
Real time collaboration to keep your entire deal team on the same page: sharing, commenting, live editing.