Pay for the context you actually use.

Pricing has two parts: a base platform fee for the tier you choose, plus consumption. Loop (the context layer) is metered on MCP calls at $0.35 per call, with included call volume on each tier and lower overage rates as you scale. The managed Agent is priced per user at $79/user/month and includes the Loop context layer underneath. An optional AI notetaker adds $40/user/month.

One MCP call is a single request from an agent or tool to Loop for context — for example, an agent asking Loop for the enriched context on a deal before drafting an email. Because context is pre-materialized, a call returns decision-ready context rather than triggering fresh inference. List price is $0.35 per call; higher tiers include large call volumes and discount the overage rate

Nothing breaks. Calls above your included volume are billed at your tier's overage rate — $0.35 on Starter, dropping to $0.30 on Growth and $0.24 on Scale. If you consistently exceed your allotment, moving up a tier usually costs less than paying overage.

On annual plans, unused included MCP calls roll over up to 2× your monthly allotment, so seasonal spikes don't get penalized. Monthly plans reset each cycle. Overage beyond your included calls is billed at your tier's per-call rate.

Loop is the context layer you build on — your data, a private model, and pre-materialized context served to any agent over MCP. You bring or build the agents. Loop + Agent bundles the same context layer with a fully managed, white-labeled sales assistant we host and configure for your team — priced per seat so your reps get a working assistant on day one without building one.

The managed Agent is $79 per user per month and includes the Loop context layer underneath, plus a base platform fee that scales with the tier. An optional AI notetaker that captures and structures call context is an additional $40 per user per month.

Nothing breaks. Calls above your included volume are billed at your tier's overage rate — $0.35 on Starter, dropping to $0.30 on Growth and $0.24 on Scale. If you consistently exceed your allotment, moving up a tier usually costs less than paying overage.

The AI notetaker joins your calls, captures the conversation, and structures it into the context Loop uses — champion signals, objections, next steps. It's an optional $40/user/month add-on on any Agent + Loop plan, and feeds the same private model that powers your attribution and context.

Yes. You can connect Salesforce and one call source and serve your first context calls in the first session. Pilots run on the Starter tier so you can validate attribution and context quality before committing to an annual plan.

Yes. Annual billing saves roughly 18% versus monthly and unlocks MCP-call rollover. You can upgrade tiers at any time; the change applies immediately and is prorated.

Yes. The per-call rate drops at every tier, and Enterprise plans negotiate custom MCP-call and per-seat pricing based on volume, plus dedicated infrastructure, security review, and SLAs.