Read the full writeup of how to use this framework here.
Second to the 1-Page Business Case, The SCR Framework is the next most-used business case framework inside Fluint.
It was originally adapted by McKinsey, to help simplify a complex decision for an executive.
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Use this framework to concisely tell executives:
(What’s happening?) + (Why do something about it today?) + (What do we do, and how do we start?)