The SCR Framework
This 3-part framework is among the top 2, most-used business case frameworks across 300+ companies selling on Fluint.
Second to the 1-Page Business Case, The SCR Framework is the next most-used business case framework inside Fluint.
It was originally adapted by McKinsey, to help simplify a complex decision for an executive.
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Use this framework to concisely tell executives:
(What’s happening?) + (Why do something about it today?) + (What do we do, and how do we start?)
Sell with your buyers.
Control your message when it matters with AI-generated business cases that read like your champions wrote them — not ChatGPT.
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