Use this framework to:
Simplify complex, multi-threaded deals into a story execs can skim — and support — in seconds.
What ‘good’ looks like:
- The summary stands alone: clear, credible, easy to forward.
- Each headline links your project to a company priority.
- Your champion uses it as their internal pitch doc.
Why a 0.5+ Page Business Case?
Because attention is scarce, and simplicity sells.
Most execs won’t read your long deck or dense ROI model. But they will read a half-page story that connects your project to their top initiatives — and looks easy to digest.
The “+” comes from what follows. Once an exec’s engaged, the white space on page one draws them into a second layer of detail. Short bullet points that give depth and data without the drag.
This format works best in large, multi-segment deals, where you’re aligning multiple roles and goals under one clear narrative.
When to Use It
Mid-stage: after discovery, before proposal.
Once you’ve identified clear priorities and have buy-in from your champion, the 0.5+ page case becomes your alignment document. It keeps everyone’s eyes on the same story as the deal expands.
How to Build It
Start with your “half page” — the exec summary.
Think of it like a storyboard for the deal: what matters most, what’s in the way, how you’ll fix it, and why it’s worth it.
Then, add your “+” layer, which is three bullet series that:
- Tie your project to the company’s biggest bets.
- Highlight measurable impact by function or team.
- Reinforce urgency and the cost of inaction.
Common Mistakes to Avoid
Too much copy. The magic is in restraint. If it feels dense, it’s dead.
Weak headlines. Each line should stand on its own as a mini business case.
Generic bullets. Use the company’s own language and initiatives — not yours.
After You Write It
Send it early. Share it fast.
Use language like:
“I pulled this together to make it easier for you to align internally. Would you be open to marking up what feels on point — and what we should adjust?”
Every edit from your champion deepens their ownership. And every time they forward your doc, your deal moves faster.
Go from DIY, to done-with-you AI
Use our AI and have Fluint write this framework for you.
Draft with one click
Fluint’s AI writes content using your buyer’s own words so your have a message that sells inside of every deal.
Fill gaps using closed-won data
Fluint compares your deal to “what good looks like,” from closed-won data, then writes you discovery questions.
Give your champion a message
Real time collaboration to keep your entire deal team on the same page: sharing, commenting, live editing.