You did all the right things.

Discovery, demos, built out a proposal… but then, that’s when the buying team went dark. Ghosted, as they say.

So when that sure-thing starts to slip, what do you do?

Well, here’s what the average seller does.

They send a follow-up email reminding their main contacts about their timeline. That they’re behind, and they’re reaching out to help get them back on track.

It’s a fine start.

But after a few more calls and emails, and still nothing? What’s next?