Value Story Framework

Write a compelling storyline for your champions to sell with.

Use this editable framework to craft an engaging narrative that: 

1/ Builds on the universal story framework: The Hero's Journey.

2/ Creates a clear path to move from problem → payoff.

3/ Guides your champion's internal messaging.

Sell with your buyers.

Control your message when it matters with AI-generated business cases that read like your champions wrote them — not ChatGPT.