Live webinar: Selling in Soundbites (Grab a spot)

Start selling with your buyers, not to them|

Guide the customer journey with value-based business cases demo briefs mutual action plans MEDDICC notes that your executives sales engineerscustomer success teamsales leadersmanagers will actually read

MEDDICC notes

Mutual action plan

Pre-demo brief

‘Internal’ executive summary

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$50M+ REVENUE CLOSED ON FLUINT WITH BRANDS LIKE:

Refreshingly simple content for complex deals

Buyers don’t read 30-slide decks and case studies filled with marketing speak. But they will read short summaries about their unique problems and priorities — like the one you just saw above. Here’s how it works:

Transcripts
05/11 Intro call with James
05/13 James [30 min discovery]
05/20 James Follow-up
Generate business case
Create in 1 click

Turn hours of call transcripts + pages of notes into a 1-page executive summary.

Share
81% Strength
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Spot deal & discovery gaps

Get AI-generated discovery suggestions backed by closed-won data, highlighting risks & gaps.

Jenny McCallum
Mar 4 – 11:31am

Hi @Carl, @Sarah forwarded me your question — Finance has it as roughly $200K per store per year.

(Travel costs, manager time, and store downtime all adds up 😩)

Carl Philips
Mar 4 – 11:35am

Thanks @Jenny, that's helpful.

@Sarah, how many stores is this happening in?

Sarah Thomas
Mar 4 – 1:42pm

It's mostly all of our new locations – so roughly 20% of stores, which we opened in the last year.

Write with the buying team

Build on your first draft together, with direct buying team feedback to help fill deal gaps.

Problem Identified
Problem Validated
Exec Sponsor Secured
Approach Confirmed
Vendor Confirmed
Timeline on Track
Paperwork Signed
Twilio
Ellie Mai
3
 days old

Sales Analytics to increase Global Revenue

2 Docs
|
Editors
Get executive buy-in

Executive-level summaries that read like their team (not ChatGPT) wrote them.

“We landed a multiyear agreement thanks to a Fluint business case. The buying team literally skipped entire steps in the decision process after seeing our champion lay out the value for them.”

Cobi C.

Strategic Account Director

"After starting a new role, Fluint helped me land a $250K deal during my first 6 months on the job. Giving my champion a true business case made all the difference."

Shem E.

Senior AE

"In the most complex deal I've closed we had to go through 8 very intense review boards with lots of uncertainty, but thank heavens I had Fluint to guide me. It's been seriously amazing."

Rick S.

Head of Sales

"The 1-Page Business Case is a game changer. I used it as a primer for an exec meeting, and co-drafted it with my champion. We got right into the exec’s concerns, then to the green light and next steps. Invaluable."

Matt R.

Strategic AE

Because the deal’s not real if 
it’s not in writing

Just 8% of deals have a complete set of account docs. That’s because it takes hours (that your reps don’t have) to write them all up. Close your biggest process gaps with:

CRM integrations

Sync everything back to your CRM. Accessible by everyone, even without a Fluint license.

Data-backed scoring

Our AI spots discovery gaps and uses closed-won data to offer tailored suggestions.

Your playbook, our AI

Build out a repeatable, automated playbook every seller can execute consistently.

Faster deal reviews

See exactly what’s happening in each deal with written, scannable deal briefs.

Proven frameworks

From business cases to mutual action plans, content to guide the entire customer journey.

Stronger champions

Co-create inside a shared workspace, and trade comments and edits async.

80% done for you

Go from first call to first draft in < 30 seconds, and eliminate hours of manual work.

Strong business cases

Land the largest deal of your career, with execs asking, “So when can we get started?”

Deeper discovery

Find and fill deal gaps with tailored, suggested discovery questions to ask in your next call.

Invested champions

Track engagement to see which deals are real — and which are likely to stall out.

Faster deal reviews

Sharp deal briefs drafted for your entire deal team, from sales leaders through CSM’s.

Cut pipeline anxiety

Cut the pipeline anxiety with win rates in the 50% range. Seriously. Top users average 64%.

Finally. A sales process built to influence the buying process

The early 2000's sales process is still how most teams manage deals: QualifyDemoProposalNegotiateClose Which misses how buyers actually buy, and where decisions are made. Here’s an example “Sales Process 2.0,” built with Fluint:

Shape the internal buying conversations happening about you, without you

90% of B2B buying happens without sales reps in the room. Fluint content helps you make the most of your 10% — and can be in the room even when you can’t be.

Meet the sellers winning with more calm, less chaos

Life in sales is hard. Really hard some weeks. But with the right process and platform behind you, it’s a little more fun (and a lot more rewarding).

How Samantha Landed a Fortune 500 by Getting Everyone on the Same Page (Literally)

"From what I’ve seen, there’s really no better resource than Fluint right now for supporting your buyer through a complex buying process"

How This (Former) SMB Rep Closed a Deal so Big, They Wrote a Press Release

"In the most complex deal I've closed we had to go through 8 very intense review boards with lots of uncertainty, but thank heavens I had Fluint to guide me. It's been seriously amazing."

How Greg Went from Ghosted to a $150K Deal, With Help From an Unlikely Champion

"Fluint helps me clarify my ideas and get them down on paper. It's a tool to get to the root of what you want to say. And I love that."

How Jarred Used Fluint to Land a Leading, Enterprise Audio Brand in 1 Month

"Fluint has really impacted my process. It's become ingrained in everything I do, and it's helped me level up as a seller."

“Wait, we really closed how much this quarter?”– Finance

Here’s a snapshot of the outcomes sales leaders are creating by building their sales process with Fluint. (And yes, they definitely added these stats to their board decks.)

5X

Win rate

Driving executive engagement by Stage 2 & 3 to boost win rates

$28K

Increase to ACV

Tying deals to buying priorities = less discounts + more value

38

Day faster cycle

Cut your time in procurement, and late-stage deal stall

10.4X

Sales velocity

All of which meant a spike in velocity for sellers adopting

C –

It’s all about the process, not perfection.

Our latest study found the average business case score that jumped win rates from 12% to 64%, was just 72 / 100. See details

Content built with each customer’s own language. That’s selling Fluintly.

Unlimited deals, documents, transcripts, and collaborators, to document each customer’s journey with content that sounds like them — not ChatGPT.

Got questions? We got you.

Dig into answers here, or book a time to chat 1:1 below.

I'm an AE. Can I sign up on my own, without my team?

Yep, you can go ahead and get started with your own account.

There's no admin-level setup required (you can copy and paste in call transcripts without any integrations, or use a Fluint notetaker).

Plus, your commission from a single closed deal will more than pay for your whole year’s subscription.

How much time do I need to spend to get started?

You can build your first business case in 5 minutes. Here’s the process:

1. Create a workspace for your first deal. Upload notes and/or call transcripts.

2. Pick a framework from the Fluint library. Then click “generate.”

3. Fluint writes your first draft in 30 seconds, using your buyer’s own words.

4. We’ll analyze any discovery gaps and make suggestions.

5. Share your workspace with your champions for feedback & build together.

There you go.

What if Fluint doesn't actually help our sellers?

We pay back 2X what you spent on any seller's license who used, but didn't directly close a deal in Fluint. It's our Revenue Guarantee.

(And yeah, we’re serious.)

What about pre-built template decks? Can’t we use those instead?

You can save templated content inside Fluint, for sure.

But you'll also want to go beyond templates, to creating new content with champions, specific to their account.

That’s the IKEA effect at work. And it makes sure your champions actually want to use your content to sell internally (where it matters most).

How does this compare to our value engineering process?

Fluint scales up a “lightweight” version of your process, to every single deal in the pipeline. While Value Engineers focus on a smaller number of high-priority deals.

(1) Sellers start the business case process in Stage 1 vs. waiting until later.

(2) Fluint also focuses on the strategic narrative, to complement the numbers.

If a Value Engineer starts an in-depth value model later in the deal, they’ll already have an executive audience, plus all the "inputs" pre-structured.

We're trying to consolidate our tech, why add another one in?

Consolidation is good. But only if your tech stack already closed the single, biggest gap in every sales process:

Guiding the internal buying conversations sales reps aren’t part of.  

Which is where 90% of B2B buying happens. Yet, most tech stacks only focus on sales reps in sales meetings.

Which means even after consolidating tech spend, you’d focus all that reduced spend on just a fraction of where deals are won or lost.

We use a Conversation Intelligence tool. Will this conflict?

No, if you use Gong, Chorus, or another tool, you’ll keep it in place. These tools coach your pitch during sales conversations.

Fluint creates content to guide your buyer’s internal meetings. They’re different use cases.

We just use the call transcript from these systems as a data source

Okay... but can't we just do this with ChatGPT?

Most teams do start here. Then they realize ChatGPT and CoPilot aren’t ideal.

The biggest reason is sellers don't stick with it. All the copying over inputs for each deal, hitting data limits, then getting output that's not sales-specific and ready to use is frustrating.

Which means there's no consistent execution inside deals.

For example: What percent of your sellers have used ChatGPT before? Likely a lot of them.

What percent of your deals have a business case? Likely very little of them.

We're rolling out sales frameworks & doing training. Does this conflict?

Nope, Fluint is framework "agnostic."

You can load any methodology into Fluint (MEDDICC, SPICED, take your pick) to help reps execute on it consistently, across all deals.

Which also creates "evidence" of whether they’re using it, or not.

The process Fluint enables is also higher-level than a particular framework — it's a way of selling with the buyer at each step, to help them sell internally.

Can we start with just a couple reps in a small pilot?

Fluint isn't a quick "workflow hack." It's about shifting the way sellers go to market, where the sales process is building the business case.

Every step of the way: from discovery, to running demos, etc.

It takes focus for each rep to make this shift. So when they know their leadership is fully committed, and their peers around the company are doing the same, it drives outcomes.

So you’re welcome to do a pilot.

But we see faster adoption from cohorts of reps without pilots first, because there’s strong commitment.

But hey, maybe you're all set?

If your pipeline’s overflowing with quality inbound leads, or your product sells itself, you probably don’t need us. But for everyone else out there: