Selling With: The Art of Shaping Internal Buying Conversations
I made something for you.
For ~45 Saturday mornings in a row, I sat on my couch with a cup of French press and a plate full of waffles. Between sips and bites, I wrote down all I know about selling.
More specifically: the idea of selling "with" buyers, not to them.
It’s what I spend all day, every day, thinking about and experimenting with.
The outcome of all that caffeine, maple syrup, and my last decade+ of selling is this:

Every line inside this book will help you create and sell with champions.
So you can shape the internal buying conversations happening about you — without you.
Which is where deals are actually won and lost.
It's a way to sell that makes complex deals a bit easier. And more importantly, more fun.
It’s available November 8th, and you can (pre)order it here.
I thought about doing a promo where you get free waffles with every pre-order. But logistically, it’s a little too hard to pull off.
But here’s what you will get out of it:
A wildly practical guide to landing the largest deals of your career. While having a whole lot of fun doing it.
Including detailed breakdowns on every practice I've figured out the hard way. The practices most every sales training just isn’t talking about.
And if you'd like, download a preview here first.
Why stop now?
You’re on a roll. Keep reading related write-up’s:
Draft with one click, go from DIY, to done-with-you AI
Get an executive-ready business in seconds, built with your buyer's words and our AI.

Meet the sellers simplifying complex deals
Loved by top performers from 500+ companies with over $250M in closed-won revenue, across 19,900 deals managed with Fluint

Now getting more call transcripts into the tool so I can do more of that 1-click goodness.



The buying team literally skipped entire steps in the decision process after seeing our champion lay out the value for them.


Which is what Fluint lets me do: enable my champions, by making it easy for them to sell what matters to them and impacts their role.

