Making Change Stick: How Top Leaders Shift Selling Behavior, For Good
No sales leader is hired on to keep things “same old.”
No sales leader is hired on to keep things “same old.”
Same approach, same results. But too often, how they create change — running trainings, rolling out MEDDICC, adding Salesforce fields, etc. — falls flat.
Like throwing ice cubes into a jacuzzi: it just melts away, and makes zero difference.
Which is why this 25-minute session will give you the playbook to:
- Make big, team-wide changes “sticky.”
- Build bottom-up support with top sellers onboard.
- Create short, time-bound change “sprints” to push the pace.
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