Most AE's don’t understand how executives think, simply because they haven’t spent any time with them.

There’s a shortcut you can use here, though:

→ Reading their writing.

Which is evidence of how they think.

And that's why I've spent 50+ hours this year reading leaked, internal emails and memos. Pulling out *exactly* what you need to know, to craft messaging that resonates at the highest levels in your top accounts.

To give you a shortlist of 15 tips, I just broke down a memo written by Snap CEO, Evan Spiegel, for his internal team in September.

Watch the full breakdown + get the doc with my redlines!