Snapchat Memo Breakdown
Most AE's don’t understand how executives think, simply because they haven’t spent any time with them. There’s a shortcut you can use here, though: Reading their writing.
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Most AE's don’t understand how executives think, simply because they haven’t spent any time with them.
There’s a shortcut you can use here, though:
→ Reading their writing.
Which is evidence of how they think.
And that's why I've spent 50+ hours this year reading leaked, internal emails and memos. Pulling out *exactly* what you need to know, to craft messaging that resonates at the highest levels in your top accounts.
To give you a shortlist of 15 tips, I just broke down a memo written by Snap CEO, Evan Spiegel, for his internal team in September.
Watch the full breakdown + get the doc with my redlines!
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