The Account-Based Sales Playbook: How to Stop Mid-Funnel Deal Stall
A wildly practical playbook for designing a tailored, account-specific buying process, with frameworks that drive consistent deal execution
GTM teams spend a whole ’lotta time and money trying to build 3X pipeline coverage… only for those deals to stall out mid-funnel.
Usually around “Stage 3.”
It’s what happens when buyers can’t message you to their executives, so your champions hear, “Eh, not a priority right now.” And your own deal teams — AE’s, SDR’s, SE’s, CSM’s, and sales leaders — aren’t aligned on how to change it.
Until now.
This 25-minute crash course has a wildly practical playbook for:
- Designing a tailored, account-specific buying process
- With frameworks that drive consistent deal execution
- That can scale “downmarket” to mid-market and commercial, too
We’ll breakdown real-life examples, too.
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