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Becoming a better writer is becoming a better seller. Use these copywriting secrets to supercharge your win rate, and help your champions sell internally.

I’ve concluded writing is the most highly-important, under-developed skill for sales reps.If you study standout reps landing six, then seven, then eight-figure deals, you’ll see a pattern.

Writing a business case is one of the best ways to sharpen your discovery.

Most AE's don’t understand how executives think, simply because they haven’t spent any time with them. There’s a shortcut you can use here, though: Reading their writing.

Most people think writing in sales is about documenting what you already know. But it’s not. It’s the process of discovering what you don’t yet know.

Snapchat Memo Breakdown

My career in sales, plus all 95,000 words on this blog, summarized in a short memo with 10 bullet points.

The typical, middle-funnel email is totally forgettable. It blends in when it should stand out. Replace your tired old email templates with these frameworks.

Creating champions helps you build a stronger business case. Co-creating a business case helps you build stronger champions. Here's how both steps work together.

The One Page Business Case