Making Change Stick Playbook

This guide is your trail guide to become a “2.0” Team.

• Old Way (1.0): Win by “volume."
• New Way (2.0): Win by “rate.”

Sales Process 2.0 is a process that’s designed to win more even with less pipeline, by driving up mid-funnel velocity. Leading to a big jump in efficiency.

Instead of selling to buyers, you’ll sell with them:

Building champions, by building business cases. While scripting the internal buying conversations happening about you, without you — where decisions are actually made.

I make zero promises this shift is easy.

I’m just promising it’ll be worth it. And with this guide, successful.