The Four-Sentence Soundbite
Make value obvious by putting two potential futures side-by-side.
A simple way to make value unmistakable by contrasting the cost of waiting with the payoff of acting now:
- Shows value through contrast, not product claims
- Anchors your POV in what’s changing and why timing matters
- Gives champions a crisp narrative they can share internally
- Works anywhere you need clarity fast: outreach, discovery, exec reviews
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